The internet gave bloggers like me a ‘voice’ because it’s free to “publish” via WordPress. We no longer need to send something off to the printer. That’s good for humanity unless you own a printing company.
The digital revolution was the black plague for small printing companies where the traditional company newsletter was a staple of their trade. Over the past ten years, the printing industry has declined by more than 2% per year. In my own firm we seldom print a brochure and mail it – choosing internet delivery of email and video instead.
Without good leadership, independent printing companies are heading to the shredder. That’s why I’m pleased to introduce you to my friends Phil Kotula, Scott and Mike Duroche at MPX – a printing and marketing firm who is bucking the trend. They survived by consolidating three small print shops into one firm focused around a remarkable idea: Goodness grows. And goodness pays.
“We’re proud to be survivors,” shared Phil Kotula, the president of MPX. “Its hard enough merging three cultures and even tougher to do that in an industry that’s shrinking every year,” he added. During the consolidation, employees were challenged by the blinding speed of change and the dramatic drop in their workload. But they accepted wage freezes and layoffs because the intentions of the owners engendered good will.
During the chaos, VP of Sales Scott Duroche was captivated by the idea that the whole firm could benefit by ‘radiating goodness.’ So he created a “Goodness Committee” as a catalyst to help the firm be more externally focused. “In the early days, employees were energized by plans to make sandwiches to help the homeless,” he shared. “That grew into a passion for serving in other ways, like organizing a food drive and asking our customers to participate. It feels good and it’s been good for our business!”
Today the Goodness Committee is a centerpiece of the culture – that’s important because everyone is being challenged to embrace a new business strategy which includes digital marketing in the mix and more collaborative partnerships with clients. MPX has been the marketing and print partner of the Good Leadership Breakfast since 2011, and we’ve seen and felt how goodness grows!
Good leaders embrace goodness as a business strategy to keep employees focused on what’s most important during hard times. And they accelerate growth through generosity and positivity.
What is growing within your company that is radiating goodness?