This Friday marks the return of the Good Leadership Breakfast – free, virtually, online. Through the encouragement and generosity of a vibrant group of sponsors, the breakfast is will be beamed across the land from a TV studio in Minneapolis. The 9 AM central time broadcast allows for clients and friends from east to west coasts to tap into the goodness. You can register here for free.

March, April, & May: three CEOs

The path to CEO is seldom a straight line. It’s really rare for one company to groom a young leader for the top job. Bruce Dewitt, CEO of Testek, will kick off the spring series by telling his colorful tale of development and exploration as a CEO. Testek is a mid-sized player in the flight safety space of the aerospace industry. Their vision: Nothing flies without a Testek diagnostic system.

Bruce’s story is also a pandemic success story – he’s been running the business from a spare bedroom on his sheep farm west of Minneapolis/St. Paul. The day I interviewed him for this blog, he had a sickly three-week-old lamb under his feet waiting for another bottle feeding. These stories are becoming commonplace, no?

It should be no surprise that Bruce grew up in a military family, learning to fly fighter jets at the Air Force Academy. He rose to the top of his class because of a fiery spirit, and a balanced, cool, calm, and direct decision-making style. Before retiring as a pilot he accepted a role as an enemy aircraft test pilot. Yep, you heard that right: when US allies had a foreign plane within their possession, Bruce was one of the pilots who pushed the limits of those planes, so the allies could fully understand their limits. “Yes, that was dramatic,” he explains with a deadpan demeanor. “But I also flew the Goodyear Blimp,” he grinned.

The path to good leadership

The top job at Testek is his second CEO role. While he’s always worked with complex engineering and technology, this job rolls up his lifetime of experience. “The ideas that are pursued in aerospace technology have always benefitted the common traveler who relies on commercial airlines. Our team at Testek is really inspired by how our mission improves the safety of air travel, and the confidence people have in aviation.”

Please consider joining us this Friday, 9 AM central time, online for a TV-style version of the Good Leadership Breakfast series. It’s free. Register.